Blog

The holiday shopping season presents an unparalleled opportunity for retailers across the Yadkin Valley. With the right radio advertising strategy, local businesses can effectively capture consumer attention and drive significant sales during this crucial retail period. At 100.9 WIFM, we've helped countless local retailers across Surry, Wilkes, Yadkin, and surrounding counties develop successful holiday marketing campaigns that resonate with our community.

The holiday shopping season presents a critical revenue period for businesses across the Yadkin Valley. With shoppers eager to find the perfect gifts for loved ones, local retailers have a prime opportunity to capture their attention and drive sales. Radio advertising remains one of the most effective channels for promoting holiday shopping events, especially in our region where community connections run deep.

In today's digital age, businesses across the Yadkin Valley face a critical decision when allocating their advertising dollars: should they invest in traditional radio advertising or shift their budgets to streaming audio platforms like Spotify and Pandora? With limited marketing resources, making the right choice can significantly impact your return on investment and ultimately your business growth.

Recent research from Edison's Share of Ear report reveals surprising truths about audio consumption that many advertisers overlook—truths that could save your business thousands in misallocated advertising spend.

There's something special about high school sports in the Yadkin Valley. As the summer heat gives way to cooler evenings, communities across Surry, Wilkes, Yadkin, and neighboring counties unite under stadium lights to cheer for their local teams. This passionate connection creates more than just memorable Friday nights—it presents an exceptional marketing opportunity for businesses looking to build meaningful relationships with customers throughout our region.